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Flipnosis
The Art of Split-Second Persuasion
- Author: Kevin Dutton
- Category: Non-fiction How-to Psychology Self-help
- Publisher: William Heinemann (UK) / Harcourt (US)
- Pub date: 6 May 2010
- Length: 379 pages
About Flipnosis
Brilliant… Kevin Dutton is simply a genius. I now tell his stories as if they were my own
– ANDY MCNAB
‘What if I were to tell you that a psychopathic arsonist might be the person most likely to save you from a burning building?’
FLIPNOSIS is about a special kind of persuasion. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. This is the kind of high-wire psychological espionage which, in the right hands, can dismantle any conflict – but which in the wrong hands can kill. Flipnosis is black-belt mind control. It doesn’t just turn the tables, it kicks them over.
From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill – via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other – Kevin Dutton’s brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.
Fascinating, provocative, and ultimately inspiring, FLIPNOSIS reveals, for the first time, the psychological DNA of instant influence – and how each of us can learn to be that little bit more persuasive.
About the Author
Kevin Dutton was born in London in 1967. He has a Ph.D in psychology, and is an expert on the science of social influence. He is a research fellow at the Faraday Institute, St. Edmund’s College, University of Cambridge, and at the University of Western Australia, in Perth.
FLIPNOSIS: The Art of Split Second Persuasion, published in the UK by William Heinemann, is his first book. In it, Kevin documents his time spent with some of the world’s top con artists, in his quest to find out whether these evil black-belts of mind control know more about persuasion than he does.
He is currently working on his second book, THE WISDOM OF PSYCHOPATHS, in which he explores the positive side of being a psychopath, and discovers, first hand, in a groundbreaking ‘How to make a psychopath’ experiment, what it is like to be one.
Kevin is a fellow of the Royal Society of Medicine, and also of the Society for the Scientific Study of Psychopathy.