Conville & Walsh

Few intelligent people now doubt that the environment has been severely damaged by humans over the past decades, and that unless there are marked changes in our behaviour, this damage will accelerate until – perhaps within our own lifetimes – the one habitable planet we know in the universe will be unfit for human life.

But why, if everyone knows about the problem, has there been so little real engagement with it? People are said to have ‘gone green’ as someone might be said to have ‘got religion’. Why doesn’t it inspire the passion and the energy that the threat of nuclear Armageddon did in the sixties or poverty in Africa in the eighties and beyond?

By his own admission someone who is ‘crap at the environment’, novelist and stand-up genius Mark Watson is setting out to rectify this. In a media blitz this summer he will announce his intention to lead a greener life, and invite others to follow him. Snowballing into a fellowship of thousands, the project will proceed with ever-greater aims, including flash-mob-style events in London designed to generate word-of-mouth momentum, media infiltration, events of almost unimaginable environmentally-sound fun, and appeals to celebrities to lend their weight to the cause. 

A synergy of No Logo and Join Me for the blogging era, and a cult document to inspire millions, CRAP AT THE ENVIRONMENT will be the indispensible guide to green living in the twenty-first century.