Gavin Pretor-Pinney is the author of THE CLOUDSPOTTER’S GUIDE, the inaugural publication of the Cloud Appreciation Society, which spent months in the UK top 10 bestseller lists. Aside from this, he is the co-founder and creative director of the Idler, a magazine now in its twelfth year and described variously as ‘the world’s finest periodical’ (Time Out) and ‘truly inspired’ (Sunday Telegraph). THE IDLER BOOK OF CRAP TOWNS was published in September 2003, spent months in the bestseller lists and spawned several equally successful follow-ups. In 1996 Gavin was responsible, along with three other partners, for starting the UK revival of the infamous alcoholic spirit absinthe, and was the first to import the drink into the UK after an eighty-year ban. Besides writing for Harpers & Queen and the Evening Standard, Gavin has co-presented a Channel 4 programme about Action Man and been assistant producer on another documentary about cocktails.
winner of the Royal Society Winton Prize for Best Science Book 2011
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